Takeda taps a doctor turned patient—and spread-the-word artist—for rare disease awareness campaign
Since snapping up rare disease biopharma Shire for $62 billion back in 2019, Takeda has been boosting its marketing might on conditions not in the mainstream.
As we head for Rare Disease day on Feb. 28, Takeda’s U.K. unit is ramping up awareness for rare diseases in general, tapping Shanali Perera for a new piece of art to highlight conditions so rare they are too often hidden from view.
Perera was a medical professional who had to retire from clinical practice when she developed vasculitis. This rare autoimmune disease causes inflammation of the blood vessels and can result in a range of symptoms, affecting a number of different organs. It can damage internal organs as well as mimic other diseases.
For Perera, the diagnosis came with a bitter irony, because she was in fact specializing in treating patients with the condition when she was hit with it herself, forcing her to eventually exit the profession.
“In my case, I was training as a rheumatologist when I first started to experience symptoms, so it was a very strange experience for me to personally be going through the journey of the condition I was specializing in,” she said.
Read more: https://www.fiercepharma.com/marketing/takeda-taps-doctor-turned-patient-shanali-perera-for-rare-disease-awareness-campaign
As we head for Rare Disease day on Feb. 28, Takeda’s U.K. unit is ramping up awareness for rare diseases in general, tapping Shanali Perera for a new piece of art to highlight conditions so rare they are too often hidden from view.
Perera was a medical professional who had to retire from clinical practice when she developed vasculitis. This rare autoimmune disease causes inflammation of the blood vessels and can result in a range of symptoms, affecting a number of different organs. It can damage internal organs as well as mimic other diseases.
For Perera, the diagnosis came with a bitter irony, because she was in fact specializing in treating patients with the condition when she was hit with it herself, forcing her to eventually exit the profession.
“In my case, I was training as a rheumatologist when I first started to experience symptoms, so it was a very strange experience for me to personally be going through the journey of the condition I was specializing in,” she said.
Read more: https://www.fiercepharma.com/marketing/takeda-taps-doctor-turned-patient-shanali-perera-for-rare-disease-awareness-campaign
