Healthcare today requires a multi-stakeholder approach to adapt to pharma’s ever-more complex ecosystem, companies are struggling to stay afloat and prosper and must strive to understand these forces and how companies are adapting to meet these developing needs.In eyeforpharma latest magazine we address the importance of the new multi-stakeholder approach https://goo.gl/iIhRO2This edition of trends in marketing delves into:- Pharma’s new multi-stakeholder model- The essential role that collaboration both internal and external, plays in this new model- The powerful currents of disruptive technology, patient-centricity, complex multichannel approaches and the customer experience surging around them- The 7 Steps to Digital transformation in actionWith key insights from UCB, Fresenius Medical Care, Merck, Boehringer Ingelheim, Janssen and Novartis. Download your copy of Trends in Marketing here: https://goo.gl/iIhRO2