Discussions in pharma have previously centred on why it
is necessary to gain patient insight, but now conversations have moved on
from ‘Why are we doing it?’ to ’How do we do it?’.
 
34%
of listeners in eyeforpharma’s recent webinar believed a ‘patient-first
internal culture’ was the most important element to achieving universal patient
engagement.
Listen to our expert
panel, including representatives from AstraZeneca, Teva and Grunenthal, give
practical tips on how they are operationalising patient-first models so
that they deliver, both for their companies, and for their patients.
Don’t
be left behind, move from the why to the how and listen
to the webinar recordings here: https://goo.gl/LyN5cV