It really doesn’t matter how detailed your marketing plan is. How professional your reps are, or even how useful your online hub is…your customers are going to develop an opinion of you – good or bad – based on the overall experience they receive.
So, while other industries drive sales, create loyalties and generate referrals, all as a result of good CX, most of pharma remain stuck in their ways!
That’s why in eyeforpharma’s new exclusive whitepaper “CX: Pharma’s search for excellence” we explore what’s needed to create an excellent CX strategy. Get your copy here:
Key insights include: https://goo.gl/V4ENcC
• The 5 competencies required to deliver a CX that will develop sustainable and profitable growth
• How pharma can overcome the barriers preventing companies from delivering a great experience
• The 8 golden rules to getting to grips with your customer
• Industry Case Studies from TEVA, Pfizer, Merck, BMS, and AstraZeneca
Download your copy here: https://goo.gl/V4ENcC
With expert insights from UCB, Teva, Merck, Pfizer and Almirall is a must read for anyone working in customer experience.
We’d love to know what you think! For any questions or feedback please contact gquartin@eyeforpharma.com