Digital projects require continuous learning to create optimum value for your customers. Or put simply, they require some trial and error.
“A fail-fast culture is an experimental one. As long as we don’t just fail. Try your first approach, see if it works. Try a second approach and so on. Just keep trying,” said Panos Papakonstantinou, Head of Digital Commercial Europe, Novartis, at a recent eyeforpharma conference.
Gain insight into Novartis’ digital strategy and learn how to target real outcomes with a smarter digital strategy.
Discover more from eyeforpharma's expert line up of digital speakers at their Marketing & Customer Innovation Europe (London, 16-17th Oct)
You can download the brochure and complete agenda here: http://bit.ly/2vQjv4G