Urgent Hiring: Program Marketing Manager - 29488
Job Description:
The marketing manager is an integral member of the program marketing team. This position shall create and manage the direct marketing plans to achieve contractual traffic goals for direct-to-consumer/patient promotional programs, such as funded microsites/destinations. The role encompasses the tracking, analysis, reporting and optimization of complex marketing campaigns. For the successful candidate, this position offers great opportunity and exposure to marketing analysis and related communications while working in an exciting and highly motivated environment.
Responsibilities
• Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional online programs
• Review and approve all marketing materials, including copy and creative, in development
o Ensure best practices are followed
o Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables.
o Analyze traffic of all programs and provide strategic analysis of campaigns/creative units
o Optimize list targeting and segmentation to improve response rates and overall yield
o Interface directly with sales and internal teams on specific program performance
o Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaign
Required Skills:
• 4 plus years combined experience in any of the following: sales operations, digital marketing related field, i.e. Digital agency, digital analytics, Experience in digital marketing, including email, media, and contextual linking
• Advanced MS Excel and Access skills
• Excellent analytical skills
• Demonstrated ability to work in a fast-paced environment
Desired Skills:
• Excellent communication and writing skills
• Responsible, accountable and result-driven
• Knowledge of databases/database marketing a plus
• Pharmaceutical marketing experience a plus
• Consumer Healthcare experience a plus
Education/Certifications:
Bachelors Degree and/or Minimum of 5 years experience in digital marketing for a Web-based organization.
The marketing manager is an integral member of the program marketing team. This position shall create and manage the direct marketing plans to achieve contractual traffic goals for direct-to-consumer/patient promotional programs, such as funded microsites/destinations. The role encompasses the tracking, analysis, reporting and optimization of complex marketing campaigns. For the successful candidate, this position offers great opportunity and exposure to marketing analysis and related communications while working in an exciting and highly motivated environment.
Responsibilities
• Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional online programs
• Review and approve all marketing materials, including copy and creative, in development
o Ensure best practices are followed
o Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables.
o Analyze traffic of all programs and provide strategic analysis of campaigns/creative units
o Optimize list targeting and segmentation to improve response rates and overall yield
o Interface directly with sales and internal teams on specific program performance
o Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaign
Required Skills:
• 4 plus years combined experience in any of the following: sales operations, digital marketing related field, i.e. Digital agency, digital analytics, Experience in digital marketing, including email, media, and contextual linking
• Advanced MS Excel and Access skills
• Excellent analytical skills
• Demonstrated ability to work in a fast-paced environment
Desired Skills:
• Excellent communication and writing skills
• Responsible, accountable and result-driven
• Knowledge of databases/database marketing a plus
• Pharmaceutical marketing experience a plus
• Consumer Healthcare experience a plus
Education/Certifications:
Bachelors Degree and/or Minimum of 5 years experience in digital marketing for a Web-based organization.
