AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.
We are now looking for an Associate Brand Manager to assist with development of marketing plans, including distribution channel solutions, sales activities, and promotional materials for specific therapeutic area or brand.
Main tasks:
- Assists in creating content and digital assets for omnichannel campaigns
- Liaises with internal (AZ) GCO teams and other internal creative design teams to develop various promotional materials for all types of channels
- Assists with development of budgets and monitoring of expenses.
- Tracks and analyses brand/product and competitive performance and trends
- Develops materials for the sales force to support effective sales effort and educate sales representatives on company and competitor products
- Coordinates and/or conducts special studies and promotional projects
- Operational responsibility for the E2E RISK ASSESSMENT PROCESS for DIGITAL PROJECTS for the assigned brands
- Technical creation of VAEs for the assigned brands
- Follows up in PowerBI to check the effectiveness of the campaigns
Knowledge and 100 % Compliance with the current version of AstraZeneca’s Code of Conduct & Ethical Interaction Policy = No Breach