Bucharest, Romania
Posted by: Astra Zeneca
20 Jun
19 Aug expires

Brand Manager CVRM

Bucharest, Romania
Job Description

You will be contributing to the development and implementation of the strategic and tactical plan for the assigned CVRM product throughout its lifecycle and will oversee the success of designated projects that truly delivers for patients, healthcare providers and AZ. You will be directly accountable for the impact of designated projects in CVRM therapeutic area in Romania and will deliver this by innovating and competing effectively through cohesive global and local cross-functional working.


Key responsibilities

  • Understands and articulates the patients’ perspective from the moment of diagnosis and throughout their journey. Uses this and marketplace insight to deliver effective and competitive strategic and tactical marketing plans;

  • Ensures that strong external relationships within relevant speciality areas are built and maintained;

  • Inspires the team to develop and utilize this patient understanding to challenge and innovate thereby ensuring that AZ truly delivers for these people;

  • Works with the medical and promotional teams to help shape brand direction ensuring the critical success factors for the country are supported;

  • Ensures that, through a deep understanding of the patient journey, designated projects deliver essential short-term growth and long term success;

  • Works with cross functional teams to develop clear ‘value’ propositions for patients and Healthcare systems/Healthcare professionals, aligned with the brand team strategy;

  • Ensures engaging operational and tactical implementation of the brand plan, analyzing, anticipating and, where possible, shaping marketplace changes and identifying and maximizing new growth opportunities;

  • Implements a truly cross-function account planning and customer engagement strategy for the brand and regularly seeks cross-functional feedback to ensure it is functioning effectively and explore new and innovative approaches;

  • In conjunction with procurement, sources and engages external agencies and suppliers to help enhance brand performance. Leads regular performance review meetings to ensure optimal performance and value for money;

  • Oversees the budget;

  • Agrees and delivers upon growth, sales and operational metrics, measurements and targets for the brand.

Job ID Reference
Desired Skills & Experience
  • Minimum 3-5 years of relevant experience in bio-pharmaceutical commercial field, with brand management role or assignments ideally in specialty care;

  • Patient centric approach with thorough knowledge of patient flow / journey;

  • Creative marketing capabilities together with rigorous commercial business sense; brand positioning, segmentation and valuation;

  • Ability to challenge, influence, contract and drive change with various internal and external stakeholders;

  • Demonstrated entrepreneurial spirit and orientation towards solutions; challenging the status quo in the right way;

  • Strong marketing expertise in digital environment, with a successful track record of engaging large patients pulls;

  • Collaborative and inclusive: exercise anticipation and responsiveness to the needs of others; ability to modify own approach to different people and to work towards meeting a common goal;

  • Focus on finding solutions - identify the key issues that need action and consider options from a variety of angles in order to identify an innovative solution;

  • Resourceful and tenacious in approaching problems and leveraging all available resources for developing solutions;

  • Curiousness and learning agility;

  • Excellent communication skills, written and presentation, in Romanian and English

  • High ethical standards

  Gaithersburg, Maryland, USA
AstraZeneca is an exciting global, innovation-driven biopharmaceutical company. We’re inspired by what science can do. Driven by the desire to meet unmet patient needs in our core therapeutic areas. Bold in our thinking. Proactive in pursuing discoveries beyond imagination. At sites across the world, we bring teams together in a spirit of collaboration to turn great ideas into life-changing medicines – strengthening our product portfolio and harnessing the potential of a pipeline across all stages of the drug development process.
You’ll be part of a team that’s rolling back the frontiers of science to turn yesterday’s impossible into the normal of tomorrow. So, if you share our focus and passion, join us and make a difference to patients – and in return, we’ll help you develop way beyond what you thought possible.
 Bucharest, Romania