Our AstraZeneca Nordic Marketing Company employs around 400 people and has offices located in Oslo, Stockholm, Copenhagen, and Espoo. AstraZeneca Nordic is a recognized leader in its core therapy areas and aims to improve the lives of millions of people. This is an area where you are free to be more – you are encouraged to challenge traditional ways and test your curiosity. We drive innovative science, deliver key launches, build close collaboration and partnerships within health care.
To achieve our ambitions, we are now expanding and therefore seeking a Brand Manager within COPD in a newly created position with placement in Denmark.
What you’ll do
The Brand Manager is an important member of the Danish marketing team and will closely team-up with our current Brand Manager. We spot opportunities and operationalize them together with the entire team and the sales force. You will have both strategic and tactical work tasks and deliverance within your assigned brand to ensure a patient centric approach. You will develop, execute, and implement strategic plans.
Further, the Brand manager responsibilities include:
Adapt global assets and campaigns to localized campaigns and materials
Manage the local production, e.g., agencies and ensure local sign off of all materials
Work in close co-operation with the sales team to support critical metrics and objectives within the therapy area
Responsible for training sales team on marketing strategy and materials
Track and follow up on plan implementation
Develop ideas in co-operation with external and internal partners and implement projects that makes valuable contributions to patient care and improve treatment pathways.
Essential for the role
We are looking for a person with experience in marketing activities from a pharmaceutical company and required ethical rules.
Experience of developing and implement solid strategic- and tactical plans
A strong patient centric approach with a sense of commercial innovation
Proven experience with different marketing and digital channels (omnichannel)
Ability to identify and apply new ways of interacting, in line with our ambition to be a leading and innovative partner
Excellent communication and negotiation skills
Excellent knowledge in Danish and English
In order to succeed in this role, you have
It is desired that the role holder holds a Master’s Degree or equivalent in Marketing and preferentially already has experience within the respiratory area.
Great eye for business and strategic approach
Excellent collaboration and teamwork capabilities
Tender management experience
Proactive and solution-oriented approach
Good strategic, analytical and project management skills and a strong sense for planning, structure, prioritization, and execution.