Gaithersburg, MD, USA
Posted by: Astra Zeneca
04 May
03 Jul expires

Global Brand Director, Respiratory Biologics

Gaithersburg, MD, USA
Job Description

We need outstanding people who share our passion for science and have the drive and determination to meet the unmet needs of patients around the world.


Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We bring new kinds of teams together across business areas and geographies, to pursue discoveries beyond envisioning. We commit to those areas where we believe we can really change the course of medicine and bring big new ideas to life.


As a Global Brand Director you’ll play a pivotal role owning the development of a compelling long-term brand vision for a dynamic product in our Respiratory & Immunology portfolio. You will work with the cross-functional commercial and project teams, as well as with regional commercial leaders and our collaborations partners.


You will help define and drive brand strategy and leading key deliverables such as the Global Strategic Plan, disease awareness campaigns, branded campaigns, congress strategy, and KEE engagement strategy. To succeed you will demonstrate your ability to think strategically, communicate effectively, demonstrate leadership capabilities, problem solve, influence without authority and collaborate in both scientific and commercial contexts.


What you’ll do:

  • Lead the creation of key commercial strategies to ensure markets are prepared for a successful launch from disease state awareness to sales force training on the brand
  • Lead the Global Strategic Plan by collaborating with the Top 7+ markets to develop a strategy across Commercial and Medical that will deliver ahead of target
  • Establish and maintain valuable relationships with the key markets and ensure launch plans are aligned to global strategy
  • Manage agency of record relationship, finances, and deliverables for multiple team members
  • Key contributor to setting the strategy for an impactful team and delivering best-in-company global support for the marketing companies
  • Develop alliances with Clinical, Medical Affairs, Business Insights, Pricing and Market Access, Communications and Publications, and our Collaboration partner by providing input to cross-functional planning and programs
Job ID Reference
Desired Skills & Experience

Minimum Qualifications:

  • Minimum of 7-10 years’ experience in pharmaceutical marketing and related roles with proven results in new product launches
  • Biologics and/or respiratory experience, as well as in-country marketing and sales experience are preferred
  • Experience leading the development and/or execution of brand strategy, ensuring cohesion across all segments and providing input into global brand strategy
  • Identifying and developing strong alliances for cross functional planning and programs as core elements to build opportunities
  • Experience leading a positive, high performing culture


Preferred Qualifications:

  • An advanced degree (MBA or PhD) is preferred
  Gaithersburg, Maryland, USA
AstraZeneca is an exciting global, innovation-driven biopharmaceutical company. We’re inspired by what science can do. Driven by the desire to meet unmet patient needs in our core therapeutic areas. Bold in our thinking. Proactive in pursuing discoveries beyond imagination. At sites across the world, we bring teams together in a spirit of collaboration to turn great ideas into life-changing medicines – strengthening our product portfolio and harnessing the potential of a pipeline across all stages of the drug development process.
You’ll be part of a team that’s rolling back the frontiers of science to turn yesterday’s impossible into the normal of tomorrow. So, if you share our focus and passion, join us and make a difference to patients – and in return, we’ll help you develop way beyond what you thought possible.
 Gaithersburg, MD, USA