The Global Marketing Associate Director, Lung Cancer will be part of the Lung Cancer Tumor Strategy and Commercialization team within the Global Lung Cancer Franchise. AstraZeneca has an industry leading portfolio of in-market and pipeline products focused on transforming care and improving patient outcomes in lung cancer, and as part of the Global Lung Cancer Franchise Team, you will be integral to our collective efforts towards transforming care for lung cancer patients globally.
The role will report into the Head of Lung Cancer Commercialization, and will support the development and execution of above-asset tumor strategic marketing initiatives in support of our global lung cancer commercialization priorities. The role will focus primarily on initiatives targeted at Health Care Providers (~75%) with a secondary focus on initiatives focused towards patients (~ 25%).
Key Accountabilities:
Lead the development and execution of strategic marketing initiatives associated with the lung cancer Tumor Leadership Plan (TLP)
Support development and execution of tumor level messaging in alignment with the lung cancer scientific narrative and in collaboration with global brand/indication teams
Serve as the business owner/lead to shape key digital initiatives in support of TLP
Lead the development and execution of patient support initiatives aligned with TLP
Partner closely with brand and indication teams to ensure alignment of above-asset initiatives with brand led initiatives
Collaborate closely with and provide direction to cross-functional partners (e.g. Insights, Access, Medical, Sales, Training, Corporate Affairs) for the development and implementation of both strategic and operational plans
Accountable for engaging with Regional/Country teams to ensure alignment and share learnings across markets
Develop and deliver key brand presentations to leadership
Manage agency relationships, workflow, and commercial budget
Minimum qualifications
Bachelor's Degree in relevant field
Experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: brand marketing, sales, market research/analytics, strategic planning
Prior oncology in-line HCP marketing experience within a major market
Experience building and integrating new capabilities that are relevant for launch success
Preferred qualifications
MBA in relevant field
In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning)
Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
Prior global marketing experience
Sales/Customer-facing experience
Launch experience
Management experience
