Detail

Salary
negotiable
Location
Madison, New Jersey, USA
Posted by: Leo Pharma
08 Dec
482 Views
06 Feb EXPIRED

Senior Product Manager, HCP Marketing, Tralokinumab, Madison, New Jersey

Madison, New Jersey, USA
Job Description

The purpose of the role is to support and lead selected elements of the overall Tralokinumab HCP marketing tactical plan in the US market. Collaborate with cross-functional US and Global Tralokinumab Teams and other key stakeholders to ensure that Tralokinumab marketing strategy is aligned to and supportive of the overall Tralokinumab commercial strategy. The role will = launch Tralokinumab HCP go-to-market tactics in the US, working with all functions, including Medical Affairs, Sales, Training, Operations and LMR to ensure a world-class launch. Initially, the role will also support execution and optimization of promotional medical education tactics in the field. 

  • Develop and execute innovative, impactful marketing strategies and tactics targeted toward healthcare professionals 
  • Participate in and actively provide input to the Global Tralokinumab operating plans and initiatives 
  • Assist with the development and optimization of omni-channel campaign and core advertising assets (CVA, IVA, websites, and print and digital advertising) 
  • Collaborate with Sales Management and Sales Training teams to optimize the development and delivery of field training, contribute to Sales Excellence initiatives as needed peri-launch. 
  • Coordinate field communication with Sales Excellence and communications to ensure awareness and direction in regard to messaging and resource utilization 
  • Help ensure brand promotional presence at key scientific conferences (e.g., booth and distribution of promotional materials, sales team coordination, etc.), meet with KOLs, and attend scientific sessions 
  • Assist with Promotional Medical Education initiatives, specifically peer-education program execution alongside field sales and Assoc. Director of Promo Med Ed. 
  • Participate in the generation of market insights and KPIs to measure success of the launch. Optimize initiatives based on these insights and KPIs 
  • Contribute to the US HCP brand planning / OPEX process, including budget management for tactics and agencies 
  • Work closely with production agencies to manage print quantities, inventories and optimize shipping of all HCP marketing resources. 
  • Complete all company-based and job-related training as assigned by LEO Pharma within the required timelines 
  • Additional duties as assigned by LEO Pharma Management
Job ID Reference
1544
Desired Skills & Experience
  • BA/BS degree required; MBA preferred 
  • 3+ years of relevant Marketing experience with in-line product or launch experience for a pharmaceutical or biotechnology company 
  • Some experience with promotional medical education (speaker programs, etc.) preferred but not required 
  • Dermatology and/or biologics experience is desired, but not required 
  • Strong strategic and tactical marketing skills 
  • Demonstrated organizational savvy and self-awareness 
  • Ability to rapidly adapt and execute plans in fast paced, results-oriented environment 
  • Strong data analysis required 
  • The ability and willingness to travel domestically up to 25%, and internationally on occasion) 
  • Must be able to perform all essential functions of the position, with or without reasonable accommodation
Company
  New York
LEO Pharma has embarked on a growth journey to become the preferred dermatology care partner in the world, dedicated to help people achieve healthy skin. We have an ambitious 2025 strategy, which aims to accelerate our impact in innovative therapeutics while strengthening our established portfolio and our global footprint in medical dermatology. Dermatology is an area of rapid growth and LEO Pharma´s vision is to reach 125 mill. patients worldwide by 2025. Our nimble and entrepreneurial environment allows passionate people to innovate and make a visible impact.
  Workplace
 Madison, New Jersey, USA